It’s a beautiful day outside. Karen is on her way to meet with a potential client. During the drive she combs over the details in her mind, thinking about everything they have discussed up until this point. It’s really important that she gets this right, because every client she lands brings her one step closer to her ultimate goal.
Her thoughts jump back and forth between the upcoming meeting, the music on the radio, and brainstorming her next move. Because, there’s always a next move. Suddenly, inspiration hits her like a lightning bolt. She’s got it! An amazing idea that will benefit her audience tremendously. This is a winner.
As soon as she gets home she opens up her laptop, does a little research anndddd…. A total let down.
It’s already been done.
Welp, it was good while it lasted. She thinks as she shuts the computer down, plops on the couch and proceeds to binge watch ‘Game of Thrones’.
This scene used to be a recurrent episode in my life. I would think of something I thought was a great idea, only to do some research and find it had already been done. That discovery would deflate me, and make me feel completely unoriginal. I would decide there would be no reason to repeat it because “people already got what I was going to offer” or what’s worse, they might think i’m copying. So in the end, I wouldn’t act.
My best guess is that you, too, have experienced this. But i’m beginning to realize that perhaps we are looking at this the wrong way. It’s almost impossible not to see a version of what you might be planning out there already. It doesn’t matter. You need to see it through.
Why You Have To See Your Ideas Through
I fancy myself as somewhat of an optimistic. I’m all for personal growth, achieving the “impossible”, and believing in something bigger than yourself. So with this concept alone, I can talk all day about why you have to see your ideas through. It’s not about whether or not it is a “success”, or if “everyone is doing it”. If you are able to inspire, encourage, or speak life into just one person, then that is worth it.
This past Sunday the 2016 BET awards aired. During the program, Jessie Williams received the humanitarian award for the work he has done for the African American community. His speech on empowerment was powerful, and people are still talking about it. Many celebrities made comments on the speech, but one in particular stood out to me.
Actress Meagan Good wrote a post on her facebook yesterday about what his speech meant to her. In part, it said, “I have a heart for young women who’ve been through hell and back and I want to show them that “their purpose is so unique, individual and precious, that nobody else in the world could ever live out the “calling” on their lives that they have.”
She goes on to say, “We all have a road, and I do believe that we all have a “responsibility” to use whatever platform we have, rather it be an actor, a teacher, a student, someone who is respected by their colleagues or friends -but we all have a responsibility to put something into the world and use our influence to make it better and even call others to action.”
This is truth, and this is why your ideas have to be executed.
Your Delivery Is Uniquely You, and will speak to the right people. Your audience.
Another truth that is often overlooked is that we each have our own way of looking at things. We have our own way of solving a problem, and communicating information. We have each lived our lives individually, gathering experiences and life lessons, forging our own paths. This uniqueness, is exactly why we have to see our ideas through. The way you tackle a problem or relay information will be different than someone else. And what’s more, is that people do business with people that they like.
There may be someone out there doing “your idea”, but trust me, there are hundreds if not thousands of people that do not do business with that person simply because they don’t like them. And then there are hundreds if not thousands of people that don’t do business with that person for a myriad of other reasons. You may be the person that delivers the message in a way that they like/need! You can potentially tap into that audience.
Here is another example. Almost every huge celebrity these days has a perfume line. They are all basically the same thing (despite some minor differences in smell) but still, every day people make a choice on which perfume they are going to buy. Some people make their choice based on smell and the actual product itself. However, quite a few people, whether they admit it or not, buy based on the person that is behind it. If you identify with Taylor Swift’s overall message/brand and you are a huge fan of hers, you are more likely to buy her perfume over Katy Perry’s and vice versa. The product is the same (basically), the idea is the same, but you choose one over the other.
And because there is an element of choice, and because there are a crazy amount of people in the world. You have an audience. Right now. If you want to grow your business, then you must see your ideas through. What other people are doing doesn’t matter.
Right now, there is a woman (or man) looking for the answers to their problems. She/He wants to grow their business, uplift their life, learn that skill. They are searching and searching, they have spent money with other people. But they are still looking. The reason they are still looking is because they feel they haven’t gotten to the bottom of the problem. They are looking for your twist, your experience, your wisdom, they haven’t found you.
Only you have the power to develop a unique spin or twist to an idea and we need to hear!
Our world is huge, there is almost an infinite amount of people out there that we have access to. Now more than ever, we can talk to someone across the world with a click of a button. This access is something former business owners could only dream of. There is more than enough out there. We just have to be fearless, and, of course, see our ideas through.
More About Our Guest Blogger Olivia!
Olivia is an entrepreneur, freelance videographer, writer and all around creative who is constantly looking to reinvent and elevate her life! In early 2014, she launched her first company Silver Iris Entertainment, a videography/film business. Through that company, she have been offered the opportunity of a lifetime to express her creativity while simultaneously helping other entrepreneurs grow their businesses through visual marketing. In early 2015, she launched her blog livlovely.com, a place for women to discuss career, entrepreneurship, lifestyle and hot topics that pertain to women interests. She believes that passion coupled with professionalism will help you build the life you dream of!
Connect with Olivia on Twiter @itslovelyliv